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Business

Generally, a business begins with a business concept (the idea) and a name. Depending on the nature of the business, extensive market research may be necessary to determine whether turning the idea into a business is feasible and if the business can deliver value to consumers. The business name can be one of the most valuable assets of a firm; careful consideration should thus be given when choosing it. Businesses operating under fictitious names must be registered with the state.

Hertz bankruptcy, distressed rental car market hurts U.S. automakers

Hertz bankruptcy, distressed rental car market hurts U.S. automakers

Signage for Hertz Global Holdings Inc. stands at a rental location in Berkeley, California, U.S., on Tuesday, May 5, 2020.David Paul Morris |...
NASA, other innovators redesign ventilators for coronavirus patients

NASA, other innovators redesign ventilators for coronavirus patients

NASA's VITAL machine is tailored for COVID-19 patients; it's focused on providing air delicately to stiff lungs — a hallmark symptom of the...
Wall Street begins high stakes summer with market at critical levels as economy reopens

Wall Street begins high stakes summer with market at critical levels as economy reopens

The 100 days since the stocks peaked on Feb. 19 have been among the most dramatic and destabilizing in market history.The fastest-ever 35%...
Short-term rental market faces consolidation as Airbnb owners scramble

Short-term rental market faces consolidation as Airbnb owners scramble

Sonya Carp and her husband own two short-term rental properties in Florida, and they have decided to list one for sale as a...
Nike releases 'Don't Do It' ad addressing racism in America

Nike releases ‘Don’t Do It’ ad addressing racism in America

Nike's "For Once, Don't Do It" video.NikeNike released an ad Friday night imploring viewers not to "pretend there's not a problem in America"...
SpaceX launches two NASA astronauts to space for the first time

SpaceX launches two NASA astronauts to space for the first time

An American flag is seen as SpaceX Falcon 9 rocket and Crew Dragon spacecraft carrying NASA astronauts Douglas Hurley and Robert Behnken lifts...
SpaceX NASA Demo-2 livestream of Crew Dragon astronaut launch

SpaceX NASA Demo-2 livestream of Crew Dragon astronaut launch

https://www.youtube.com/watch?v=kjoA-VR2xhACAPE CANAVERAL, Fla. — SpaceX is set to launch NASA astronauts for the first time on Saturday, so long as weather does not disrupt...
SpaceX Demo-2 live updates for launch of NASA astronauts

SpaceX Demo-2 live updates for launch of NASA astronauts

The Crew Dragon capsule sits on top of the SpaceX Falcon 9 rocket at Launch Complex 39-A at Kennedy Space Center, Fla., Friday,...
George Floyd protest live updates: National Guard mobilizes

George Floyd protest live updates: National Guard mobilizes

Protesters set a vehicle on fire during a protest following the death of George Floyd outside of the CNN Center next to Centennial...
U.S. school systems brace for budget cuts, global cases approach 6 million

U.S. school systems brace for budget cuts, global cases approach 6 million

President Donald Trump announced Friday that he is "terminating" the country's relationship with the World Health Organization after repeatedly criticizing the group for...

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